In the tide of market economy, advertising decoration industry is known as the sunrise industry on the wave, always in the changing.As a modern advertising decoration company, a little careless or did not promptly use high-tech equipment to seize their own market, at any time may be eliminated in the competition.The society is in progress, the science and technology is in the development, the request operator must have the farsightedness, follows the pace of the science and technology development, grasps the market opportunity, can be in the invincible position.Two years ago, when we from Shanghai to urumqi, from guangzhou to Harbin footprint all over the country, spend a lot of manpower and financial resources on the engraving machine market publicity and promotion, many friends do not understand this, failed to grasp the opportunity as early as possible;Blink of an eye engraving machine has become one of the pillars of advertising production, become an essential production equipment.We can’t help feeling that the operators of the market is getting stronger and stronger understanding;As we had originally recommended to our clients, the first typewriters became rich;The first people to paint on the money;The first men to go into the engraving machine did indeed become rich;A new products bring up a batch of yingjie, but also indicates a challenge and an opportunity, the chance of an industry reshuffle, many customers are on their own right-the grabbed one opportunity, to become the local influential, appear more easily in the fierce market competition, this is and huge social benefits brought by the new equipment closely connected!At present, the sculpture industry has entered a mature period, the specific performance is a sharp increase in carving business.Now as long as you have the equipment, basically have the business to do, the machine does not have to stop, unlike the previous two years carving business is difficult to get;Second, customers are more and more demanding.From the work plate, organic signs to crystal words, PVC words, has been accepted by the majority of users, business growth is a lot of peer unexpected;At the same time, high-end customers in order to show their corporate image, unconventional, and put forward 3d logo signage requirements, which should be said that the market development needs, is to enter the industry is a new opportunity for the latecomers.Third, the market competition is more intense, the profit is more reasonable;With the increase of the capacity of the engraving machine, the profit of the engraving business is adjusted from the original dozens of times to the present situation, so that people really feel the magic of the market;Objectively speaking, at present, the return rate of investment carving business is still several times that of other industries, but put forward higher requirements for the equipment, the requirements of the later carving machine performance more stable, the actual work speed faster, the use of materials is higher, can upgrade the ability is stronger, the scope of application is wider;For users, it is mainly to choose a device that is suitable for their own development and meets the needs of the market to adapt to the demands of market competition, because the competition between companies is ultimately the competition of their cutting-edge equipment, technology and talents.Only by constantly updating equipment, improving technology and training talents, can we always be the best.

Two basic theories about how to choose the engraving machine

After several years of development, the engraving machine has become one of the important processing tools in the advertising industry.At the same time, domestic carving machine manufacturers also like bamboo shoots after a spring spring.Overwhelming exhibition, all kinds of agents, ubiquitous salesman, instantly, the whole engraving machine market speculation.

“Don’t buy the expensive one, buy the right one.”This is a classic truth, the earth people actually know.So, exactly what kind of engraving machine is “right”?

“Expensive”, to some extent represents the quality and credibility, but if the one-sided pursuit of “expensive” is clearly trapped in an investment error;“The price is low”, obviously also not necessarily suit oneself.Because the engraving machine is a kind of productive mechanical equipment, his concept of purchase choice cannot be compared with that of FMCG.

First of all, we will introduce to our clients two concepts in terms of investment and financial management: TCO concept and TBO concept.The so-called TCO concept is to focus on the investment cost, while the TBO concept is to focus on the long-term comprehensive benefits after investment.With the maturity of people’s investment concept, today’s customers are more rational than ever, and TCO investment concept is gradually replaced by TBO investment concept.Especially in the regions of jiangsu and zhejiang where the market economy level is relatively developed, the investment there pays more attention to the long-term comprehensive benefit ability after investment, so I have a deeper understanding of the current TCO investment and the long-term TBO investment.For productive machinery and equipment, TBO investment concept is more instructive, that is, from the simple price cost orientation to the long-term comprehensive benefit ability, completed the concept change from the focus on investment cost to focus on the overall benefit.

Why should we switch from the old TCO concept to the TBO consumption concept when we choose engraving machines?

The first, as the engraving machine after cutting plotter, inkjet pictorial machine after the third generation of advertising processing equipment, engraving industry belongs to the recent years just developed toward the positive industry.In terms of time and space, in the next 3-4 years, it still belongs to the profit-making equipment with strong profitability.Over the next four to eight years worldwide, it will gradually transform from a profitable device into a necessary tool for advertising companies (like today’s cutting plotters).Accordingly, we are not difficult to judge graven opportunity to resemble cutting plotter, inkjet picture machine, the cycle that exists on the market won’t be less than 10 years.In this case, in the choice of engraving machine, too much attention to a life will be greatly shortened, the use of unit time cost is greatly increased.For example, buy a model 1215 engraving machine, the service life of low-end products is about 3 years, the price is about 30,000 yuan.

Second, the engraving machine is a certain amount of scientific and technological mechanical equipment, failure is inevitable, the lower end of the engraving machine failure rate will be higher.During the warranty period of the machine failure, the customer needs to pay a certain amount of time off work cost, customer loss cost, etc.What if the warranty expires?In addition to the customer to pay the cost of lost work, customer turnover costs, but also to pay more expensive maintenance costs.For example: zhengzhou hanghai road a customer, the machine has just passed the warranty period, the control part of the problem.The machine was out for half a month.Because it is the busy season of business of carve, do not say that receive new business, even the old customer that cooperated many times also “transfer don’t love”, still paid 3000 yuan additionally charge.The opportunity is rare, if the detailed calculation, the three losses of the loss cost, customer turnover cost, maintenance cost is not less than 10,000 yuan.

Third, if customers buy low-end engraving machine its work efficiency will be relatively low.Assumption, a customer to pick up a batch of larger sculpture business, low-end brand of engraving machine because of low work efficiency, if need 2 months to complete, good engraving machine could do only need one month, one month’s time customers can save a fairly objective operating expenses, such as rent and wages, such as industrial and commercial tax;What’s more, in a month’s time, the client may get more market opportunities, such as receiving more business, meeting bigger clients, or visiting new investment projects, etc.Therefore, we believe that for productive enterprises, the slogan “efficiency is life” has rich connotations.

Fourth: for the sculpture industry competition, is still in a relatively low level of price competition stage.Price competition is a bottom line, to reach a certain bottom line, who dare not to cut prices, like today’s printing industry.When the price of the whole market tends to be stable, the effect of the product (that is, the precision) will become the important content of the competition, the quality of the poor engraving machine precision is often not high.This is very easy to customer loss, material scrap, rework and other problems.In 2002, zhengzhou zhengbian road has two customers of similar size at the same time to buy a carving machine, one bought a poor quality carving machine, one bought a relatively high-end carving machine.Two years later, a client added two more engraving machines;The other client, the same machine, was quite idle every day.Such a big gap is not irrelevant.

Fifth, the choice of equipment, not simply a one-time purchase, but the choice of a business partner process.For example, in zhejiang’s signage machinery for the field, bainian sign production company is a larger, better known enterprises.In fact, four years ago and cynian logo was founded at the same time there is a company XX logo company, the two companies in the business capacity, capital, talent, influence and other aspects of the same, the two also entered the sign production industry.When choosing to buy equipment, the company chose the American giant engraving machine agent, as its partner.When I first came into contact with the sign making, I was not familiar with the selection process of materials, process methods, and methods to expand high-end signage business. After the guidance of partners, the signage business was soon carried out in full swing.At the same time, another company, choosing a low-end brand, saw the purchase of equipment as a simple purchase, the machine was bought back, and the cooperation between the two parties was nothing but to repair the machine.Results the selection of new materials, process flow, process method and many other technical problems became the bottleneck of the development of the enterprise.Up to now and cypress year logo compared, its scale, capital, talent, influence and so on has been a world of difference!

Indeed, high-tech production equipment, such as engraving machines, were bought back, and the buying relationship was ostensibly over;In fact, the cooperation between the two sides really began.And to the customer, whether to choose a good partner for their own business cooperation, is the top priority for future development.

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